Here is a general overview of common questions on online shopping and dark patterns under Indian law.
Before the frequently asked questions
The Dark Patterns Guidelines 2023 remain in force. In June 2025, the Central Consumer Protection Authority advised e-commerce platforms to self-audit for dark patterns within 3 months.
The Consumer Protection (E-Commerce) (Amendment) Rules 2026 were notified on 9 Sep 2026 and take effect on 1 Jan 2027. They require that any claimed 'prior price' reflect the lowest price in the preceding 30 days, that sponsored listings be labelled, that search results not be manipulated, and that invoices show the seller's name; they also make convergence with the National Consumer Helpline mandatory.
Frequently asked questions
When do the new e-commerce rules on fake discounts and sponsored listings take effect?
The Consumer Protection (E-Commerce) (Amendment) Rules 2026 were notified on 9 September 2026 but take effect from 1 January 2027.
For a fuller explanation, see Which Consumer Commission Should You File In?.
Where this applies to a live matter, it is usually worth discussing it in a consultation before acting.
This overview is general information, not legal advice. Procedures and local practice can differ, so a specific review of your matter is advisable before acting.
This page provides general information about the law in India and is not legal advice. For advice on your specific situation, please consult a qualified advocate.